Summary: 7Mind’s B2B2C channel: partners that distribute or bundle 7Mind to their own users. Sources: Notion extraction 2026-05-15 (B2B Healthcare & Synergy experience, Which special B2B signup flows exist) Last updated: 2026-05-15
Segment Overview
Organizations that resell, bundle, or include 7Mind access as part of their own customer or employee offering. The end user is a consumer. The paying relationship is with the partner organization.
Internally, the line between “B2B” and “B2B2C” is fuzzy: insurers and employers (B2B) ultimately deliver to consumers too. The distinction this wiki uses is how the user is acquired: B2B is direct distribution by an HR / insurer / institution to a known population (employees, insurees); B2B2C is distribution through a platform or commercial partner that bundles 7Mind into a broader offering.
Active Partner Categories
- Corporate wellness platforms. Examples in the workspace: Qualitrain (multi-vendor wellness benefits platform).
- Retail / drugstore. Example: dm (drugstore chain).
- Telcos. Examples: Mondia (powering A1 and O2), Telekom. Users typically come through the telco’s portal.
- Other resellers and benefit aggregators are also possible. The full partner list is maintained in a Google Sheet referenced from the B2B Healthcare & Synergy doc.
How Users Are Provisioned
Three main provisioning patterns are documented:
- Voucher / coupon redemption on the 7Mind website. The user lands on a partner-branded page (for example,
7mind.de/bmwbkk), enters a code or signs up with a partner-identifying email domain, and gets access. This is the most common B2B2C and B2B path. - Telco portal URL. The user starts on the telco’s side, then gets redirected. Internally this is currently noted as “a hack”; the 2026 work aims to standardize it as a proper flow.
- Admin Panel 2 coupon assignment by support / operations. Used for ad-hoc and legacy cases.
Each partner cooperation maps to a Chargebee gift SKU. See b2b for the catalogue of de.7mind.gift.partner.* SKUs.
Commercial Model
The B2B Tableau Cleanup work documents seven distinct partner compensation models and two money-flow patterns. Specific commercial terms (revenue share, flat fee, white-label) vary per partner.
TBD — source exists in Notion (commercial sensitivity). Review with leadership before adding specifics to this wiki.
User Experience Considerations
- Most B2B2C users today have no surface signal that they are on a partner package other than what their profile shows. The 2026 work plans to surface package name and access mode (one-off vs subscription) inside the profile.
- “Branded content” exists for some partners. As of 2025-02-27, this is a soft requirement, not a hard one. All 7Mind Plus content is available across all special partner packages by default.
- TBD — once a more detailed profile section is shipped, document how partner identity is displayed to users so support and product can answer “which package am I on” without database lookups.
Engineering Touchpoints
- Partner-specific signup flows live in the API repo. Existing service classes include
BarmerInsureeConcern,InsuranceConcern,CharitePflegeService,DakService,Study::Program::SevenmindStudy. - SKU configuration is managed by the Product team in a Notion database (
7Mind SKU overview), with the Activation & Monetization team as the operational owner. - For telco partners, the current redirect pattern is noted as legacy and is on the to-improve list for 2026.
Why It Matters Strategically
B2B2C extends 7Mind’s reach to populations that would not pay direct subscription. It also strengthens the “trusted, healthcare-adjacent” positioning that distinguishes 7Mind from Calm and Headspace in conversations with potential partners. See roadmap-context for how this connects to the 2026 acquisition focus area.